One Big Pride
One Big Pride is the first and only university-wide LGBTQIA+ pride event in the Ateneo. This project aims to modernize the event's brand identity, creating a home for future editions and iterations that is familiar to Ateneans past, present, and future.
Role
Design Lead
Client
Sanggunian
The CHALLENGE
How might we leverage Atenean culture and individuality to help foster a community where all Ateneans feel loved, accepted, and free?
Atenean expression
Drawing inspiration from the renowned Ateneo cheer, the organization embarks on a much larger mission: to work toward building a more loving and equitable Loyola Schools.
